Brand Story
RABIAAH is named after our founder’s mother, a woman whom she considers the epitome of living life with love and grace. A woman who worked shifts as a nurse while raising 6 children. She overcame various life obstacles growing up, including poverty, to finally pursuing her life passion of obtaining a PhD at the age of 55 years old.
So RABIAAH is created on the belief that it should be bigger than merely a clothing brand. RABIAAH is a woman-led business on a mission and that is;
“To empower Muslim women in elevating their styles and discovering their fullest potentials”
Our belief is that our clothing can be a powerful expression of who we are. It is also an outcome of sense of empowerment as well as a tool that bolsters confidence. Our styles should be able to speak confidence and success, invite opportunities for progress and help create an impactful connections with others.
We envision a world where Muslim women could have wardrobe choices they are excited and proud to put every day, and help elevate their lifestyles without compromising their core identity.
As a business, we at RABIAAH hope to create this impact beyond our product offerings but also as an employer and through our interactions with our customers and stakeholders.